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"LEVIS x JJJOUND"
CREATIVE DIRECTION BY:
JUSTSETH
Intentions
Familiar silhouettes, redefined. A study in texture and tone—matte black against sun-bleached concrete, soft grain against sharp edges. The weight of denim, the structure of suede, the understated luxury of a well-worn tank. JJJJound’s quiet precision meets Levi’s legacy, captured in a moment of stillness.
Colours
The color palette leans into muted contrasts—deep blacks absorbing light, set against warm, sun-washed neutrals. The soft off-white of the tank and belt break through the shadows, adding texture and depth. Earthy tones from the cracked pavement and aged stucco backdrop ground the composition, giving the images a timeless, documentary feel. Light and shadow play a defining role, sculpting the pieces with a natural, unfiltered warmth.
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